Karima Asaad is a creator unbound by the regular. Unbound by the routine, the pedestrian - with differentiating ideas, and unconventional, creative executions. 

Karima provides a female-safe creative environment, meaning she nurtures women who work for her and with her. 

She has partnerships with DDB, BMF, M&C Saatchi, Samsung, Westfield, Philip B, We Are Social, Zip It, McCann, Sibling, New York Times, Rolling Stones, Getty and the Australian Geographic, to name a few. 

She is an explosion. Her work, like herself, is energy, fervour and zeal. And it's been an unfolding, a transformation. 

Karima started as a photojournalist. Everything from life in the Middle East to capturing a gunman in Darwin to the Je Suis Charlie protest in Paris. Shooting high-end advertising, such as the Westfield Fashion Campaign and creating compelling images for the Violence Against Women Campaign for the Australian Government. 

The thread that connects her work is her love of capturing the natural story; no pretence, no pomp, no bullshit, spur of the moment, authentic.

Karima and her collaborator's debate, percolate, and create a personification; create a script and storyline that inspire talent to performances underpinning more creative, more relevant, and resonating content.

She emphasises the importance of reality as an inspirational springboard to create magic by only working with the best. And it shows.


DDB, BMF, Australian Govt, Westpac, Tart, Samsung, Westfield, M&C Saatchi, Commonwealth Bank, Banjo, We Are Social, Zip It,  Sibling, Glints, New York Times, The Telegraph, Australian Geographic, Getty, The Daily Telegraph, NT News, Herald Sun, The Advertiser, The Conversation,, SBS, ABC, NZ Times, News Local, Mail Online, The Sun, 9 News, The Australian, Daily Bulletin, Northern Star, Suitcase Magazine, Sydney Morning Herald, AAP, Nine News, Forbes, CBS, Yahoo, Al Jazeera and MaCann


2019 | MEAA  Visual Storytelling 

2021| Top 20 Australasia’s Top Emerging Photographers.

2021| Finalist Olive Cotton Award